• Monday, 04 March 2024

Lionel Messi effect: tickets for an Inter Miami match sell out in minutes, and cost ten times more than usual

Why are flying foxes turning up in strange places?

Lionel Messi continues to leave an indelible mark on Inter Miami's ticket sales, demonstrating an unrelenting influence as the seven-time Ballon d'Or champion orchestrates yet another complete sell-out. The upcoming clash in the Leagues Cup semi-final against Philadelphia Union on Wednesday is no exception, as the away section anticipates a full house, thanks to the commanding presence of Messi.

The momentum driven by this football icon is evident once again, as tickets for the match, hosted by David Beckham's team, vanished within a mere eight minutes – a testament to the "Messi effect." According to an announcement from the Union, all seating options for Tuesday's match at Subaru Park have been entirely snatched up, while a small number of standing-room-only tickets remain available.

The impact of the Messi phenomenon on ticket pricing is also unmistakable. The most budget-friendly tickets for witnessing Messi in action come at a staggering cost of $422 (approximately £333), a substantial leap from the Union's ticket rates for their upcoming home game against FA Dallas, which stand at $15 (£11).

Since his arrival at Inter Miami, Messi's presence has induced a financial splurge from devoted fans, who are now investing considerable sums to witness his brilliance on the field. The resale market surged to astonishing heights, reaching an astounding $110,000 (£86,000) for a chance to witness the World Cup winner's debut against Cruz Azul in July.

Moreover, Messi's allure has not only resonated with football enthusiasts but has also captivated a constellation of celebrities. Notable figures such as Kim Kardashian and her children, LeBron James, and Serena Williams have all been drawn to spectate his performances.

Since joining this summer, Messi has illuminated the scoreboards, netting eight goals across five Leagues Cup appearances. His latest feat includes a goal against Charlotte in a dominant 4-0 victory in the quarter-finals.


Photo: Global Look Press