England WAG Ellie Watkins Shines in Yellow Bikini Promoting Premium Sun Care Brand
As England’s World Cup journey heats up, Ellie Watkins, wife of striker Ollie Watkins, has been making waves both on and off the pitch — this time with her stunning sun care promotion on Instagram. Known for her impressive influencer status thanks to her sizeable social media following, Ellie has been busy cashing in on the tournament with high-profile brand deals.
Ellie Watkins’ Stylish World Cup Promotion
Ahead of England’s quarter-final match against Norway on Saturday, Ellie turned heads while promoting Lancaster Beauty, a premium sun protection brand. Sharing her skincare routine with her 91.5k Instagram followers, Ellie looked sensational in a vibrant yellow bikini as she showcased her day-to-day game and poolside skin protection.
Set against the backdrop of a luxurious villa, Ellie applied Lancaster Beauty’s £37 Sun Perfect Air SPF 50 face suncream while lounging by the pool. She paired this with the brand’s £34 Sun Beauty Dry Body Oil SPF 30, highlighting how she keeps her skin glowing even under the intense Florida sun.
A Three-Step Skincare Routine for Glowing Skin
Not stopping at suncream, Ellie also revealed her post-sun care secrets using a £29 Golden Tan Maximizer. Her routine spans from the morning sun protection needed on game days to the hydration and glow required after relaxing poolside.
She explained:
“From game days to pool days, this is my three-step routine for protected glowy skin with Lancaster Beauty. I use the Sun Perfect Air SPF 50 every morning because it’s lightweight and perfect for my acne-prone skin. The Sun Beauty Dry Body Oil SPF 30 gives my body the prettiest glow and keeps me protected. After the sun, I always use the Golden Tan Maximizer to keep my skin hydrated and my tan looking its best.”
Ellie made sure to label the post as an advertisement, writing, “From game days to pool days, my @lancaster_beauty routine for protected, glowing skin available @lookfantastic ad.”
Fashion Meets Influence: Ellie’s Effortless Style
Ellie didn’t just focus on skincare. She looked stunning in lemon lace trousers, which she later stripped off to reveal her bikini before paddling in the pool. Later, she donned a leggy yellow cut-out summer dress while applying the tan maximiser, perfectly blending her fashion sense with her sponsorship posts.
Her ability to combine lifestyle, fashion, and beauty in one cohesive promotion continues to cement her influencer status.
More Brand Deals from Ellie During the World Cup
Lancaster Beauty isn’t Ellie’s only brand collaboration during the World Cup. She has also promoted:
- Iconic London: Ellie shared a flawless makeup look while featuring the brand’s products in a TikTok video.
- Alo Clothing: Showcasing stylish athleisure in another video.
- Oura Ring: Promoting wellness with the smart ring.
- Laneige Lip Balm: Adding to her beauty endorsements.
- Custom-made Vans: Highlighting her brother-in-law Jordan Watkins’ bespoke shoe designs via Instagram Stories.
Each promotion highlights Ellie’s wide appeal, spanning skincare, fashion, wellness, and accessories.
Supporting England with Style
While Ellie balances brand deals and influencer life, she remains a passionate supporter of the Three Lions. England’s upcoming quarter-final against Norway on Saturday at 10 pm UK time in Miami, Florida, carries high stakes, with the potential of a semi-final showdown against Argentina or Switzerland.
As Ollie Watkins battles on the field, Ellie’s sun care posts show how football WAGs are leveraging their profiles to build personal brands and earn lucrative sponsorships during global sporting events.
Ellie Watkins has effortlessly combined summer style, skincare savvy, and World Cup excitement to engage fans and followers alike. With her natural charisma and growing endorsement portfolio, she’s proving to be one of the most compelling influencers supporting the England squad on social media.
