Snoop Dogg (Calvin Broadus) has officially taken a minority share in Swansea City FC. The club announced this on July 17, 2025, marking his formal entry into their ownership group alongside Luka Modrić and the existing American investors.
Snoop Dogg is stepping into a new chapter of celebrity-backed football club ownership.
Here’s a clear picture of what Snoop Dogg’s investment could mean for Swansea City, why it matters, and how it fits into the bigger celebrity football ownership trend:
What this means for Swansea City
✅ Massive global exposure
•Snoop has over 100 million followers across platforms. His involvement turns Swansea into a talking point well beyond Wales or the Championship.
•New audiences in the US, Asia, and worldwide could become casual fans, boosting merchandise sales, streaming views, and even tourist visits.
✅ Commercial opportunities
•Celebrity owners unlock partnerships: music crossovers, brand deals, docuseries, and even concerts at the stadium.
•Swansea could follow clubs like Wrexham, who turned a Netflix documentary into millions in sponsorships and global shirt sales.
✅ Stronger investment pool
•With Luka Modrić also on board, the club now has both sporting credibility and entertainment star power.
•The owners have hinted at putting fresh funds into the squad, infrastructure, and youth academy.
Why this fits into a global trend
Snoop’s move is part of a wave of celebrities buying into UK clubs:
⚽ Ryan Reynolds & Rob McElhenney: Wrexham
🏈 Tom Brady: Birmingham City
🎬 Michael B. Jordan: AFC Bournemouth
🎤 Will Ferrell: Leeds United
These deals aren’t just for fun:
•The clubs gain worldwide media coverage and brand appeal.
•Celebrities gain access to new markets, create new TV projects, and diversify income.
Swansea’s American-led ownership group seems to be building a similar strategy—mixing football ambition with entertainment.
Swansea City is delighted to announce global rap superstar and multi-platinum selling artist Snoop Dogg has become the club’s latest high-profile co-owner and investor.
What Snoop himself said:
“The story of the club and the area really struck a chord with me. This is a proud, working‑class city and club. An underdog that bites back, just like me.”
“I’m here to help them dream big.”
Potential future moves:
•Possible Swansea docuseries or collaboration with his Snoopadelic Films company.
•Increased pre-season friendlies or tours in the US.
•Cross-promotions between Snoop’s brand (music, cannabis products, lifestyle) and the club.
In short:
✅ It is real.
✅ Snoop Dogg’s stake is relatively small, but the cultural and commercial impact could be huge.
✅ Swansea City are following a proven celebrity-backed model that can transform the club’s reach and revenues.
P.S.I found something interesting 🤔
I found on the tax revenue (or income) situation for:
🌿 Snoop Dogg’s Cannabis Company
There’s no public figure detailing how much tax he or his cannabis ventures actually pay. However:
●“Leafs by Snoop” (in partnership with Canopy Growth) and Casa Verde Capital (his cannabis-focused venture firm) are part of an empire estimated to be worth around $2 billion
●He’s also invested in ancillary businesses like Merry Jane, Oxford Cannabinoid, and product lines (e.g., edibles, vaporizers).
●But no specific annual tax payments—corporate income tax or other categories—are publicly disclosed.
➡️ Conclusion: While his cannabis business is substantial, specific tax revenue paid by these entities is not available in public records.
⚽ Swansea City FC
Their most recent financial disclosure, for the 11 months ending 30 June 2024, shows:
Turnover: £21.5 million
Pre‑tax loss: £15.2 million
A pre‑tax loss means no corporation tax for that period—and actually indicates the club didn’t earn taxable profits to begin with.
Summary:
Snoop Dogg has built a multi-billion-dollar cannabis and lifestyle investment portfolio. However, there’s no public data on its annual tax contributions.
Swansea City FC consistently operates at a pre-tax loss, meaning they haven’t paid corporation tax in recent years.
Buying (or investing in) a football club like Swansea City is rarely about turning a quick profit.
Here’s why:
✅ Football clubs often run at a loss – especially outside the very top tier. Even well-supported Championship clubs like Swansea often post annual losses. Owners typically cover these losses hoping for future gains (promotion to the Premier League, increased club valuation, or resale).
✅ It’s more about passion, profile, and influence – Celebrities and investors sometimes buy clubs for emotional reasons, community pride, or to raise their own brand visibility.
✅ Potential for long-term capital gain – The real financial payoff usually comes if the club is promoted to the Premier League (massively increasing its value), or if the investor later sells their stake for a profit after the club’s valuation rises.
In Snoop Dogg’s case:
●In 2023 he expressed interest in investing in Swansea City FC (especially after seeing fans’ passion and after jokingly backing them on social media).
●But it was framed more as a fun, cultural move than a cold business plan.
●As of my latest search, there’s no confirmed deal where Snoop actually bought a stake — just that he publicly considered.
Superettan 
EURO Women 
vs…
